SkyCity Entertainment Group Limited (“SkyCity” or “SkyCity Group”) is New Zealand’s largest tourism, leisure and entertainment company with an iconic status. It is listed on both the New Zealand (NZX) and Australian (ASX) stock exchanges under the ticker code 'SKC'.
As one of three major publicly listed casino operators in Australasia, SkyCity operates integrated entertainment complexes in New Zealand (in Auckland, Hamilton and Queenstown) and in Adelaide, Australia. In addition to casino gaming facilities at each of its complexes, SkyCity also offers premium restaurants, bars and conference facilities which appeal to both domestic and international visitors alike. Additionally, SkyCity offers award-winning hotel accommodation in Auckland. SkyCity employs over 5,000 staff across its operations in New Zealand and Australia, with around 3,500 of them based at its flagship property in Auckland across 200+ job types. Upon completion of the New Zealand International Convention Centre and Horizon Hotel projects in Auckland and the A$330 million expansion project in Adelaide (both due for completion in 2020), SkyCity’s workforce will significantly increase in size.
An Exciting New Era
July 2019 signalled the start of an exciting new era for SkyCity with the rollout of a refreshed brand and logo. The new look SkyCity brand represents the leading entertainment business we are today and the exciting new experiences across our gaming, hospitality and entertainment portfolios coming soon. Our world-class casinos, hotels, attractions, conference facilities and hospitality outlets are naturally vibrant epicentres of our communities and we have become synonymous with entertainment. Our new brand logo reflects the sum of many parts of our business and the ‘k’ includes a nod to our most famous landmark, the Sky Tower. The new brand logo also pays homage to the stars of the Southern Hemisphere and, in many instances, incorporates the use of light – just like the light we reflect into our communities and our customers’ lives. The SkyCity brand and logo have been refreshed but our name, exceptional service and all the benefits our customers know and love remain unchanged. The brand rollout comprises several programmes of work to address the thousands of touchpoints across our properties. Adopting a sustainable approach to the change, collateral will be replaced as needed with New Zealand’s rebrand expected to be completed by early 2020. Our Adelaide property will be rebranded in 2020 to coincide with major openings there.
Our refreshed Group medium term strategy has a clear focus on the creation of both sustainable shareholder returns and enhanced social and sustainability initiatives critical to the long term viability and success of SkyCity.