SkyCity is a major sponsor of sports teams, local events, and charities in all the communities in which we operate.

We are proud to work alongside our charity partners: Leukaemia and Blood Cancer New Zealand and Variety – the Children’s Charity.

We are equally proud to support some of our greatest local sports teams including The Vodafone Warriors. We also help raise awareness for a number of other charities and initiatives, supporting many additional organisations that approach us for our help each year.

The breadth of our sponsorship activities enables SkyCity to help the community in many ways. Whether it is providing fundraising opportunities, connecting fans with their sporting heroes, or entertaining the masses, SkyCity is committed to supporting our local communities.

Community Involvement Adelaide

Adelaide Casino continues to support the Flinders Medical Centre Foundation (FMCF), raising funds through FMCF Bingo hosted by Adelaide Casino. We help raise funds for disadvantaged and sick children in South Australia each year by participating in the Variety Bash run by Variety, the Children’s Charity. We also raised funds for OzHarvest, assisted the Red Cross with disaster relief appeals through staff pay deductions and we regularly donate unclaimed lost property items to the Salvation Army.

Community Involvement Auckland

SkyCity Auckland has a diverse portfolio of partnerships with some of the most recognisable brands and events such as: Rugby World Cup 2021, Supercars, The Sky Sport Breakers, The MG Mystics, Warner Brothers, The One NZ Warriors, Women in Sport Aotearoa, Badminton NZ and the ASB Classic.

Each year we host the Firefighters Challenge in the Auckland Sky Tower, an iconic event that sees over 1000 firefighters come together to raise over $1m annually for LBC. We also host the annual Step Up Sky Tower Challenge that invites members of the public to climb the tower stairs to raise money for charities of their choice. 

SkyCity Auckland is an ongoing sponsor of Variety – the children’s charity; hosting daily Variety Bingo sessions, will all profits contributed towards helping New Zealand children have a better quality of life.

Community Involvement Hamilton

SkyCity Hamilton sponsors a wide range of charitable organisations, sporting teams and entertainment events. 

SkyCity Hamilton is proud to work alongside Chiefs Manawa, Wanderers Football, The Northern Brave, Te Rapa Racing and the SkyCity Hamilton Waikato Cup, Magic, Hamilton Charitable Tree Trust, the Chinese Moon Festival and Balloons over Waikato.

Community Involvement Queenstown

SkyCity Queenstown sponsors The American Express Queenstown Winter Festival, an annual week-long celebration to launch the start of winter in the Southern Hemisphere. It has been running in Queenstown for 40 years and SkyCity Queenstown Casino has been sponsoring the event since our Queenstown location opened. Other sponsorships this year, have included The DNA Gay Ski Week, the Queenstown Jazz Festival and the Cromwell Christmas Races. 



SkyCity is committed to meaningful engagement with the communities in which its customers live and work.  While SkyCity Online Casino is operated out of Malta its customer base is in New Zealand and therefore its focus is on contributing to charities that genuinely make a difference throughout New Zealand.  This includes helping patients with leukaemia and blood cancer, cleaning up our oceans, and planting native trees.

Each quarter, SkyCity Online Casino voluntarily donates to the following charities: Leukaemia & Blood Cancer New Zealand, Sustainable Coastlines and Million Metres Streams. 

By working with various organisations, we diversify our reach and ensure that we benefit communities right across the country.


Variety – The Children’s Charity

SkyCity has supported Variety – The Children’s Charity since 2004. SkyCity supports Variety – The Children’s Charity (a charity focused on improving the wellbeing of children and young people) through the delivery of Variety Bingo in Auckland, Adelaide and Hamilton. Working with Variety – The Children’s Charity, SkyCity has helped to raise more than $40,000 over the last financial year, and in excess of $4.7 million over the 22-year partnership, to help support the important work it does in our communities.

Leukaemia & Blood Cancer Foundation

Each year, firefighters from communities across New Zealand join forces to raise money for Leukaemia & Blood Cancer New Zealand (the national charity dedicated to supporting patients and their families living with blood cancers and related blood conditions) in the Firefighter Sky Tower Stair Challenge, with each participant climbing the 1,103 steps of the Sky Tower wearing 25 kilograms of gear. SkyCity is proud to have Leukaemia & Blood Cancer New Zealand as a charity partner and to have worked together to have raised in excess of $10 million over the 18-year partnership, through the Sky Tower Stair Challenge.

How We Can Help

Each of our SkyCity casino websites provides specific information about how we help through our Sponsorship Programmes. To understand opportunities in your local community, see your local casino’s website