SkyCity is a major sponsor of sports teams, local events, and charities in all the communities in which we operate.

We are proud to work alongside our charity partners: Leukaemia and Blood Cancer New Zealand and Variety – the Children’s Charity.

We are equally proud to support some of our greatest local sports teams. We also help raise awareness for a number of other charities and initiatives, supporting many additional organisations that approach us for our help each year.

The breadth of our sponsorship activities enables SkyCity to help the community in many ways. Whether it is providing fundraising opportunities, connecting fans with their sporting heroes, or entertaining the masses, SkyCity is committed to supporting our local communities.

Community Involvement Adelaide

In the giving space, last financial year SkyCity Adelaide supported more than 50 local charities in various ways.

Some of these key partnerships included: 

  • Little Heroes Foundation (LHF) - Supports South Australian children by raising funds for essential equipment and services for children suffering from physical or mental illness.
  • Breakthrough Mental Health Research Foundation - Australia’s first and only foundation purely focused on raising funds to invest in life-changing mental health research. The mission of Breakthrough Mental Health Research Foundation is to help create a life free from mental illness, by investing in targeted mental health research programs focusing upon the focus areas of Aboriginal Mental Health, Eating Disorders, Youth Mental Health, and Depression.
  • Sammy D Foundation - Educates young people on the impacts of bullying, violence drug, and alcohol misuse.
  • HAS Foundation - Provides ongoing financial and emotional support to children with life-limiting illnesses and their families.

Community Involvement Auckland

SkyCity Auckland has a diverse portfolio of partnerships with some of the most recognisable brands and events.

In the Firefighter Sky Tower Stair Challenge, firefighters from communities across New Zealand join forces to raise money, with each participant climbing the 1,103 steps of the Sky Tower wearing 25 kilograms of gear. A record $1.5 million was raised through this event over the last financial year, bringing the total raised to over $13.8 million during the 19-year partnership with SkyCity. In the Step Up Challenge, teams, organisations, and individuals come together to climb the Sky Tower. $260,000 was raised over the last financial year through this event, with over $2.8 million raised over the 9-year partnership with SkyCity.

SkyCity Auckland is an ongoing sponsor of Variety – the children’s charity; hosting daily Variety Bingo sessions, will all profits contributed towards helping New Zealand children have a better quality of life.

Community Involvement Hamilton

SkyCity Hamilton sponsors a wide range of charitable organisations, sporting teams and entertainment events. 

SkyCity Hamilton is proud to work alongside Chiefs Manawa, Wanderers Football, The Northern Brave, Te Rapa Racing and the SkyCity Hamilton Waikato Cup, Magic, Hamilton Charitable Tree Trust, the Chinese Moon Festival and Balloons over Waikato.

Community Involvement Queenstown

SkyCity Queenstown sponsors The American Express Queenstown Winter Festival, an annual week-long celebration to launch the start of winter in the Southern Hemisphere. It has been running in Queenstown for 40 years and SkyCity Queenstown Casino has been sponsoring the event since our Queenstown location opened. Other sponsorships this year, have included The DNA Gay Ski Week, the Queenstown Jazz Festival and the Cromwell Christmas Races. 


SkyCity is committed to meaningful engagement with the communities in which its customers live and work.  While SkyCity Online Casino is operated out of Malta its customer base is in New Zealand and therefore its focus is on contributing to charities that genuinely make a difference throughout New Zealand.  This includes helping patients with leukaemia and blood cancer, cleaning up our oceans, and planting native trees.

Each quarter, SkyCity Online Casino voluntarily donates to the following charities: Leukaemia & Blood Cancer New Zealand, Sustainable Coastlines and Million Metres Streams. 

By working with various organisations, we diversify our reach and ensure that we benefit communities right across the country.


Variety – The Children’s Charity

SkyCity supports Variety – The Children’s Charity (a charity focused on improving the wellbeing of children and young people) through the delivery of Variety Bingo in Auckland.

Working with Variety – The Children’s Charity, SkyCity has helped to raise more than $150,000 over the last financial year and in excess of $4.9 million over the 23-year partnership.

Leukaemia & Blood Cancer Foundation

Each year, SkyCity supports fundraising efforts for Leukaemia & Blood Cancer New Zealand (the national charity dedicated to supporting patients and their families living with blood cancers and related blood conditions) via the annual Firefighter Sky Tower Stair Challenge and Step Up Challenge. Through both of these events, SkyCity has helped Leukaemia & Blood Cancer New Zealand raise $1.7 million over the last financial year and in excess of $16.6 million over the partnership period.

How We Can Help

Each of our SkyCity casino websites provides specific information about how we help through our Sponsorship Programmes. To understand opportunities in your local community, see your local casino’s website