News

SkyCity Entertainment Group has officially unveiled SHOW by SkyCity, a transformative new loyalty brand experience that evolves from the longstanding Premier Rewards programme. 

More than just a refresh, SHOW by SkyCity is a reimagined brand that connects customers to SkyCity’s world of entertainment, from gaming and dining to luxury hotels and unforgettable attractions, all through one seamless journey. 

SHOW by SkyCity allows both existing loyalty members and new entertainment seekers to sign up and opt in to rewards across this vibrant entertainment ecosystem. Whether a regular on the gaming floor or visiting for a night out, SHOW by SkyCity puts customers in control of the experience. 

“Customers told us they wanted something that reflects how they engage with SkyCity. SHOW by SkyCity delivers on that – it's recognition, experience, and fun, all delivered responsibly,” says Caroline Ah Chong-Douglas, SkyCity General Manager Marketing and Sales. 

The brand is the product of years of customer insights, and teams across SkyCity have worked together to build a seamless, intuitive journey that brings loyalty to life in exciting and rewarding ways. 

At the centre of the new experience is a sleek, connected card that unlocks access to all casino games, dining, hotel stays, and attractions across all SkyCity New Zealand properties. Sign-up is quick and frictionless - online or onsite, at self-service kiosks or with dedicated SHOW by SkyCity team members and takes less than five minutes. 

“SHOW by SkyCity is more than a new name; it’s a strategic shift,” says Ah Chong-Douglas. “The visual identity and overall experience bring energy, excitement, and responsiveness to the customer journey. It unifies loyalty across the SkyCity precincts.” 

“From day one, we set out to build a brand where customers want to be part of our world of entertainment. Where they are not just guests, they are part of the show”. 

The Only Way to Play 

The launch of SHOW by SkyCity also marks the nationwide rollout of Carded Play, now the only way to play at all SkyCity New Zealand casinos. All customers need to sign up to play at the casino, supporting a safer and more personalised gaming environment. Our responsible gaming SkyCare commitments include key responsible gaming features, breaks, play time tracking for customers, all supported by our teams. 

SHOW by SkyCity is now live across all SkyCity New Zealand properties.  To learn more, visit www.skycity.co.nz/showbyskycity